Wild Groves

For over 2 years, I worked with Wild Groves, a family-owned California olive oil company, I was the Social Media Manager and focused mainly on Instagram, Facebook, and Pinterest. I also wrote blog articles, copy for the website, ad copy, and formulated e-blasts. In terms of content creation, I provided UGC-style photography as well as supplemental assets to help educate customers about the many health benefits of extra-virgin olive oil, its uses, and how to store it properly. In addition, I created numerous recipe Reels/TikToks featuring Wild Groves products including their extra-virgin olive oils, balsamic vinegars, mustards, and sea salts. It was so fascinating to learn about extra-virgin olive oil from Dewey, the founder of the company, whose family has been in the olive oil industry for two decades, and then share that knowledge with the Wild Groves community on social.