Sunwink

As the TikTok Manager for Sunwink, a plant-powered wellness company whose products include sparkling herbal tonics and adaptogen-infused superfood powders, my main focus was creating short-form video content for TikTok and Instagram Reels. I built the TikTok account from the ground up, focusing on educational yet entertaining videos to educate viewers on the many benefits of consuming plants on the daily. Trends were also a part of my agenda, but when participating in trends I made sure to apply to fit our niche while making them as relatable as possible to appeal to a larger audience. My biggest takeaway from making content for the Sunwink TikTok was that less is often more, and the videos that you make on the fly can perform much better than the complex videos you may have spent multiple hours on. Apart from creating original content for TikTok and Reels, I also contributed UGC-style photography for social, emails, blog posts, SMS, retail launches, and Amazon social.