Kroger
As a content creator for Kroger, I created numerous videos for their TikTok account. The purpose of these videos is to speak to the Kroger consumer, making Kroger social accounts the destination for fresh produce, recipes, entertainment, family, value, kitchen/food hacks & more. With the recipe, food hack, and trend videos I created, I learned how to address a new audience and perfect a new video formula to maximize engagement.